The Problem

Gifting is emotional — and Affio's previous identity felt generic. Without a cohesive system, the studio couldn't communicate warmth or craftsmanship across packaging, social, and digital, and struggled to stand out in a crowded lifestyle market.

The Approach

We positioned Affio as a thoughtful premium gift studio: personal without being decorative. Audience, competitors, and existing touchpoints shaped a direction rooted in care, elegance, and clarity.

The Solution

A complete identity — logo, palette, typography, packaging rules, and social templates — that makes every curated gift feel intentional. The brand now sells the emotional value before a single product is opened.

The Problem

Suberlev's expertise was stronger than its look. Logo, animation, and supporting graphics felt disconnected — which made a capable company appear less established than it is.

The Approach

We mapped services, audience expectations, and competitors to build a system that balances corporate clarity with motion-led energy — scalable from static lockups to animated moments.

The Solution

A refined mark, structured typography, and a motion language that work across presentations, digital products, and social. Clients take the brand seriously from first contact.

The Problem

Each mark needed to communicate a distinct personality while sharing a consistent level of craft. The collection had to feel editorial and intentional, not like a random assortment of unrelated concepts.

The Approach

We treated each logo as a standalone system — exploring form, negative space, and typographic pairing before refining the mark for real-world use.

Consistency came from disciplined geometry, restrained palettes, and repeatable construction logic rather than a single visual template.

The Solution

The result is a portfolio of versatile logo marks that demonstrate range without sacrificing cohesion.

From minimal wordmarks to symbolic identities, each piece is built to remain legible, memorable, and adaptable at any scale.

The Problem

For a technology product, a static logo isn't enough. Koru needed an identity that could move — expressing energy and sophistication across app UI, campaigns, and large-format displays.

The Approach

We treated motion as a core design principle, not an afterthought. Logo animations, UI transitions, and campaign visuals share one kinetic logic that stays clear in light and dark environments.

The Solution

A full motion-led system — animated logos, app motion, billboards, and static assets — that makes Koru feel alive from product UI to campaign scale.

The Problem

In premium lifestyle, inconsistency is what betrays a young brand. Fiora needed a visual language that stays composed everywhere — campaign, product, digital — without depending on any single designer's taste.

The Approach

We treated restraint as strategy: refined typography, a muted palette, and art direction that lets the product carry the story — all codified into rules that survive real production.

The Solution

A cohesive visual language that is recognizable across every application and never overdone. Quiet, consistent, premium — the kind of brand people trust at a higher price.

The Problem

A café sells atmosphere as much as it sells drinks — and guests judge it in seconds, from the window, the cup, the menu. A fragmented look reads as amateur and quietly kills a premium price point.

The Approach

We designed the guest journey touchpoint by touchpoint: window signage, menus, cups, bags, and stickers as one warm, cohesive world, with color and typography drawn from the product itself.

The Solution

A complete café identity where every object is on-brand and photogenic. Cups and bags become advertising that walks out the door — the kind of consistency that turns first visits into habits.

The Problem

Streetwear is one of the loudest, most crowded categories in fashion, and most new labels disappear because their identity doesn't survive beyond a logo tee. Draftt needed a graphic language strong enough to be recognized without reading the name.

The Approach

We reduced the brand to its sharpest assets: a bold monogram, strict monochrome, and a confident layout rhythm — then stress-tested the system across apparel, accessories, packaging, and social content.

The Solution

A system where a single 'D' on a cap or a black-and-white post is unmistakably Draftt. One mark, one voice, ready to scale from a first drop to full collections without losing its edge.

The Problem

A street-led fashion brand competes with the visual noise of the city itself. Without a flexible system, every launch means reinventing the design from scratch — slow, expensive, and inconsistent.

The Approach

We built the identity as a kit, not a one-off: logotype, palette, packaging, and environmental applications governed by clear rules, so each new drop deploys fast and still looks unmistakably Line A.

The Solution

A launch-ready system covering everything from cups and bags to street-level placements. The brand stays sharp and consistent while the product line grows — recognition compounds with every release.

The Problem

Women don't choose a gym on price alone — they choose on trust. Most fitness branding is loud, aggressive, and interchangeable, which is exactly the wrong signal for a women-only studio. Athena needed an identity that communicates safety, care, and strength before a visitor ever steps inside.

The Approach

We positioned Athena closer to a premium wellness brand than a conventional gym: a calm palette, classical typographic cues, and deliberate restraint. Then we designed around the real decision points — the street sign, the front desk, the membership card, the social profile.

The Solution

A cohesive identity system — logotype, palette, membership cards, signage, email and social templates — that reads premium, feminine, and secure at every touchpoint. The brand reassures first, so the studio can sell second.

The Problem

Conservation organizations compete for the same attention and the same donations as everyone else — with far smaller budgets. Sanaga-Yong needed materials with the credibility of a large institution and the emotional pull of the cause itself.

The Approach

We built an editorial-first system: photography-led layouts, restrained typography, and digital storytelling that puts the chimpanzees front and center, with the brand as a steady, trustworthy frame.

The Solution

An identity and campaign system that works across web, print, and social with one persuasive voice — designed to turn attention into empathy, and empathy into support.

The Problem

A personal, narrative project lives or dies by feeling. A generic book layout would have flattened the story — this one needed design that behaves like part of the writing.

The Approach

We developed an illustration-driven visual language with soft typography and deliberate pacing, designing the spreads to follow the emotional arc of the text rather than a fixed grid.

The Solution

A tactile editorial system — cover, layouts, illustration — where the design carries as much feeling as the words. It's the clearest proof of how we work: form always in service of the story.

The Problem

A new product brand has one chance on the shelf — and no budget to waste. Vitnastaivaet needed an identity and packaging system that would hold up in retail conditions and in real outdoor use, across bottles, packs, and merchandise.

The Approach

We designed a durable, production-friendly graphic language: high-legibility labels, a simple color logic, and assets tested on the actual surfaces they live on — bottles, packaging, stickers, backpacks.

The Solution

A complete kit from logotype to packaging to merchandise that reads as one brand across every product line. Shelf-ready, cost-conscious, and built to make a growing brand stand confidently next to bigger players.

The Problem

On a shelf, a product gets two or three seconds of attention. Kremlev's range needed packaging where every unit sells individually and the full line reads as one premium family — without relying on expensive production tricks.

The Approach

We built the system on structure: material contrast, disciplined typography, and strict layout rules that keep the range coherent and make adding new products effortless.

The Solution

A packaging family of twelve-plus applications that reads premium in the hand and on the shelf. The design does the selling before a word on the label is read.